Digital Marketing Manager

Job description

As a Digital Marketing Manager you will:

• Build and lead the execution of online marketing programs across different channels and segments to drive leads and subscribers for our products
• Monitor, analyse and continuously improve the relevant KPI and metrics with respect to traffic to our site, engagement, conversion, etc
• Responsible for advertising, email campaign and social campaign program management (including strategy, creative, deployment and tracking) towards customers and prospects
• Manage the creation of new marketing materials from the beginning to the delivery (brochures, advertisements, flyers, presentations, videos, landing pages, social media posts, and more), ensuring that all product information is customer-centric.
• Manage the strategy, execution, vendor relationships and budget for the search engine marketing program, including both organic search and paid search acquisition channels

Requirements

Are you interested? We are looking for people who are passionate about their work and who will fit well in our team. Moreover, we hope that you have

• 4+ years of experience in an online marketing role, mastering all the relevant tools
• Fluency in German or Dutch language is a must-have
• Experience in email marketing campaign strategy development, measurement and execution
• Exposure to digital and direct response marketing, preferably in a B2B/SaaS/subscription environment
• Any other Marketing admin experience considered an asset
• Any additional language is a clear asset 
• Flexible and resilient, able to adapt to an always-changing role
• Strong problem-solving ability, including metrics-driven thinking
• Able to work independently as well as in teams